We are pleased to announce the first piece of activity in our year-long campaign to raise money for Mental Health charities.
This promotion marks the beginning of a year-long campaign to help raise awareness and bring ongoing attention to the importance of mental health. The proceeds from the campaign will help fund vital services offered by Take This, Inc, which include providing mental health education and referral resources, as well as the popular ‘AFK Rooms’ - staffed mental wellness spaces at some of the world’s most prominent video games events.
The Town of Light, because of the themes of mental health within the game and its grounding in reality, starts the conversation around mental health and it's our duty is to stand together and continue that conversation, not only to ensure that we dispel the stigma around mental health, but also to ensure that those who feel alone know that they are not, and are given the help they often desperately need. This promotion, alongside our extended campaign for awareness, forms only a small part of a much greater picture, but we hope they will touch many lives.
In order to maximise the impact of the campaign Wired Productions and LKA have also worked tirelessly with multiple digital retailers to offer a 20% discount on the game itself during the same period.
Detail on further activities, events and partnerships will be announced throughout the campaign.
“The motivation behind The Town of Light has always been one of compassion”, said Luca Dalcò, Studio Head, LKA, “The struggles surrounding mental health affect so many of our lives day to day; to shine a light on mental illness and tell the story of those who suffered without a voice in the past was our goal. To have the opportunity to help those in the present is more than we could have hoped for.”
Wired Productions and LKA.it are grateful to the following retailers for their support in the campaign:
Digital retailer GamesPlanet is further supporting the campaign by donating all of their profits from sales of The Town of Light for the duration of the promotion!
If you’re interested in supporting Wired Productions by getting involved in charity events of your own, or if you’re a charity that specializes in supporting mental health issues and would like to register to be part of our year-long campaign for awareness, please contact firstname.lastname@example.org.
About The Town of Light
Based on extensive research and inspired by real facts, The Town of Light is played through the fictional eyes of Renée, a 16-year-old girl who suffers from the symptoms of mental illness. She is searching for answers to the many questions from her past, while she explores and uncovers the place where she spent most of her youth. What happens next is a dark and emotional journey where the lines of interactive entertainment, storytelling, and reality frequently tend to blur.
For more information and to stay up-to-date on the latest news for The Town of Light, please visit the official website at www.TheTownOfLight.com, Like the official Facebook page at www.facebook.com/TheTownOfLight and follow the official Twitter account at https://twitter.com/TheTownOfLight.